The Art of Value Creation: a Primer
Value creation is one of the most important responsibilities an effective writer has. Often, the problem is we writers naturally default to expressing only our personal interests.
We write because there is something in our percolator we want to get out into the world. Of course, there’s nothing inherently wrong with that. Except, if we’re not careful, our creation ceases to be art because it ceases to be relevant to our readers.
I’m not suggesting artists sell out and write for the market. That’s one of the ditches on the side of the road toward value creation. I’m suggesting we need to understand our readers, and keep their needs, their dreams, and their pains in the back of our minds as we create. That way we don’t fall into the ditch of irrelevance on the other side of the road.
The key to effective culture making is, at least in some part, understanding value creation. And real value creation is born out of personal connection with the community for which we write.
Simply put, we must know our community in order to create meaningful art, which in turn, shapes the culture of our community.
That said, can you help me help you by answering a 7-question multiple choice survey? (It will take about one minute, promise!)
I’ll share the results of the survey in a report early this summer.
About Scott Postma
Scott lives in North Idaho collecting more books than he'll ever read in a lifetime. He helps people cultivate their capacity to perceive and appreciate the good, the true, and the beautiful by sharing rich insights into the arts and humanities, meaningful perspective on faith and culture, and valuable tips on writing and teaching. You can subscribe to the tribe and follow him on Twitter, Facebook, and Google Plus.